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5 Steps to a Successful Moodboarding Process

Rootid's 5 Steps to a Successful Moodboarding Process

Moodboards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand.

What makes a successful moodboard process? Here is a simple 5 step process that will help you succeed.

1. Moodboards help us understand.

We use moodboards as a conversation starter—a way to describe things that sometimes can not be explained as clearly with words. It is also a way to build common vocabulary so that when a stakeholder says they want something ‘modern,’ ‘clean,’ ‘friendly’ or ‘leadership’ looking, we understand the nuances related to what they are describing.

2. Successful moodboards are built collaboratively.

Rather than presenting what Iwe think the ‘look and feel’ should be, your team shouldwe all work together to refine photography, fonts, icons and color palette options. The discussion that surrounds what project stakeholders like and especially, don’t like, not only creates a strong foundation for the new visual language, but lays the groundwork for more effective project communication.

3. Moodboarding is about following your gut.  

Since clients sometimes have a hard time conceptualizing moodboards, breaking thethis exercise down into more bite size pieces helps them engage more deeply in the process.experience the process more effectively. Moodboarding has been called They often rename it ‘art therapy’ because it becomes less about what thetheir brand, identity, print, website or social media campaign will ‘look’ like, and more about how it will ‘feel’.

4. Moodboards help us visualize an idea.

During theIn our first round, Rootid’s teamwe always strikes out in a lot of different visual directions that feel unique from one another. Then we hone in 2 more rounds to get to a moodboard that feels like a combination of the strongest attributes that will ultimately define the visual language.

The process is so much more than building a collage of inspiration, it is taking that idea one step further and saying, “These images, colors, fonts, and icons combined give us a strong and cohesive visual language.”

5. Moodboards are a single page style guide.

In many ways, you can think of it like a small, succinct style guide. Rather than multiple pages of information about look, feel and messaging, it gives you a quick overview on a single page that still contains all of the needed elements.

At Rootid, our team uses moodboarding as a collaborative and effective way to generate a brand’s look and feel. It is the best way we know to communicate the nuances that go into building a cohesive and authentic visual language for any brand.

Need help visualizing your brand? Check out these other blog posts: 

4 Simple Steps to a Great Moodboard

Moodboard You Brand or Vision, a How To Guide

How to Revitalize Your Brand

ABCs of Building a Logo


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Valerie Neumark Mickela - Co-Founder, Designer and Strategist

Valerie Neumark

Valerie is a brand strategist and graphic designer impassioned by her love for education and design thinking as it is applied to real world problems. In her free time she plays soccer, loves to hike, watch baseball and read Pookie books to her daughter.