Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action. Our...Read more.
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By Valerie Neumark on April 11, 2017
By Andrew Goldsworthy on April 6, 2017
Let's face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is...Read more.
By Jason Mickela on March 29, 2017
Your website visitor's data is at risk. If you haven't heard about the legislation altering Internet privacy protections that recently passed through Congress, and is likely going to be signed by President Trump, now is the time to get up to speed...Read more.
By Valerie Neumark on March 9, 2017
Moodboards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful moodboard process? Here...Read more.
By Carrie Butler on February 22, 2017
Even in a debate-driven world, there’s one thing most professionals agree on: Word-of-mouth is king. Think about it. Would you be more likely to trust the intentions of a banner ad or the person sitting across from you at brunch? A recommendation...Read more.
By Jason Mickela on February 9, 2017
I've gotten support issues from several clients that all revolve around a central theme: things need to happen differently on the development server than the live server and no one wants to manually change or configure anything. I've hacked together...Read more.
By Rootid Staff on January 13, 2017
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything...Read more.
By Rootid Staff on December 21, 2016
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on...Read more.
By Andrew Goldsworthy on December 6, 2016
Rootid is very excited to announce the 2016 brandUP winner - Root & Rebound. We're thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.Read more.
By Valerie Neumark on September 8, 2016
Moodboarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a moodboard fun and easy in four simple steps. Below we've written out a step by step guide...Read more.