Moodboards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful moodboard process? Here...Read more.
Moodboarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a moodboard fun and easy in four simple steps. Below we've written out a step by step guide...Read more.
A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise. Building a brand is hard. Moodboarding is a great way to help you and your team build a visual...Read more.
Moodboarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We've generated an infographic to that makes creating a moodboard fun and easy in four simple steps.
You do not need to be a typographic guru to know what fonts look good together and what ones don't. Focus on personality and legibility.
The first font you choose should be something that you would want to use for headers on your print and web materials (show something with some ‘character/ personality’). The second font you choose should be something that is easier to read and will work well as body text across your print and web materials. Choosing a font family that is flexible and has thin/narrow options, bold, extended and black will get you the furthest.
2. CREATE A COLOR PALETTE
2-3 colors is fine, you do not need a huge assortment to feel visually cohesive— less is more.
Overall, it is good to pick 1-2 brighter colors to use for accents and then think about something additional that is more neutral.
Also consider using lighter and darker tones of the same color (hue) you are already using...lightening up (adding white) to your header color and then using it for a sub-header is a nice way to have something feel cohesive without needing to choose an additional color— make sure everything you choose goes with your logo as well.
3. PATTERN & TEXTURE
Not everyone likes or wants texture, but it should be considered either way. If you already know you want your colors and backgrounds to be flat, that is still a texture...
Show Visually: ie. flat, smooth, clean, etc. Or maybe you want a little more of a grunge feel, or something else that has a tactile or 3-D quality to it.
Choose 1-3 main photos and/or illustrations and another 4-7 images that you can use interchangeably across all of your materials.
Make sure the images you choose (as a collection) show the core values of your organization, campaign, project or idea.
Moodboards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand.
What makes a successful moodboard process? Here is a simple 5 step process that will help you succeed.
1. Moodboards help us understand.
We use moodboards as a conversation starter—a way to describe things that sometimes can not be explained as clearly with words. It is also a way to build common vocabulary so that when a stakeholder says they want something ‘modern,’ ‘clean,’ ‘friendly’ or ‘leadership’ looking, we understand the nuances related to what they are describing.
2. Successful moodboards are built collaboratively.
Rather than presenting what Iwe think the ‘look and feel’ should be, your team shouldwe all work together to refine photography, fonts, icons and color palette options. The discussion that surrounds what project stakeholders like and especially, don’t like, not only creates a strong foundation for the new visual language, but lays the groundwork for more effective project communication.
3. Moodboarding is about following your gut.
Since clients sometimes have a hard time conceptualizing moodboards, breaking thethis exercise down into more bite size pieces helps them engage more deeply in the process.experience the process more effectively. Moodboarding has been called They often rename it ‘art therapy’ because it becomes less about what thetheir brand, identity, print, website or social media campaign will ‘look’ like, and more about how it will ‘feel’.
4. Moodboards help us visualize an idea.
During theIn our first round, Rootid’s teamwe always strikes out in a lot of different visual directions that feel unique from one another. Then we hone in 2 more rounds to get to a moodboard that feels like a combination of the strongest attributes that will ultimately define the visual language.
The process is so much more than building a collage of inspiration, it is taking that idea one step further and saying, “These images, colors, fonts, and icons combined give us a strong and cohesive visual language.”
5. Moodboards are a single page style guide.
In many ways, you can think of it like a small, succinct style guide. Rather than multiple pages of information about look, feel and messaging, it gives you a quick overview on a single page that still contains all of the needed elements.
At Rootid, our team uses moodboarding as a collaborative and effective way to generate a brand’s look and feel. It is the best way we know to communicate the nuances that go into building a cohesive and authentic visual language for any brand.
Need help visualizing your brand? Check out these other blog posts:
A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise.
Building a brand is hard.
Moodboarding is a great way to help you and your team build a visual language that both communicates clearly and is engaging to your customers or constituents.
In this post, we'll walk you through the 4 simple steps to have a strong visual language.
What is a Moodboard?
If you're like most people outside of the design industry, you might not have heard mood boards.
A moodboard is a collection of images, words, fonts and colors that as a collection, are meant to evoke a feeling from the person that views them. If you're like most people outside of the design industry, you might not have heard of moodboards, but I am sure you made a collage at some point in your youth...
Moodboards can be created in a lot of different ways.
If you are a more tactile person, you can grab a bunch of magazines and paste (collage) words, images, and color swatches onto a piece of paper. If you feel like your grammer school self, cutting and pasting, you are doing it correctly.
Moodboarding is meant to help open your ability to brainstorm and help you figure out new ways to communicate...well, whatever you are trying to communicate.
Most people spend a lot of time thinking and writing to come up with ideas, moodboarding opens the other side of your brain and engages your visual creativity.
Note: If you like to work digitally, software programs like PhotoShop, Illustrator, PowerPoint or Word can be very useful. Use google search images/fonts or a stock photography website to pull ideas. to be able to collect your pieces and arrange them. Here are some quick tips on creating visual consistency to find online inspiration.
IMPORTANT: Moodboards aren't website designs. Sometimes people get confused with this.
Why a Create a Moodboard
At Rootid, we use moodboards in our project process to help clients better understand, gain cohesion and communicate their brand.
So, since the purpose of moodboards are to generate a gut reaction from the person viewing them, it is an extremely effective way to move through your (re)branding process and/or to check that your branding is properly aligned with your core values and goals.
The bottom line: Pinpointing the emotions that your brand evoke is extremely important. So, spend the time and focus needed to get it right.
How to Create a Moodboard
We usually begin the process by discussing the core values, mission and goals of an organization—isolating keywords or phrases and then visualizing these concepts through collage. Step-by-step instructions below:
Step 1: What are 5-8 short statements or phrases that describe you, your organization or company? When answering this question, it's important to focus on individual words or 2-3 words—don't create long statements, that will not help you isolate and evoke clear and strong feelings.
Step 2: Look for imagery, fonts, colors and textures visually depict your core values. This is meant to be a conceptual exercise so don't limit yourself to things you would actually use. Follow your gut. Maybe you see a random image of twig surrounded by bright red leaves. This does not fit into your color palette, you are not an environmental organization, but something about it "feels" right. Use it, the reason why may become more clear when you share you moodboard with others.
Step 3: Make a collage. You can use any tool you want. Scissors and paste, PhotoShop or even Microsoft Word.
The key is that you need to be able to collect, move the pieces around and edit/delete/remove elements as you go.
Begin by grouping like elements together and see if any common themes or patterns begin to emerge. Maybe that is by color or maybe something more conceptual and/or abstract that is based more on a 'look' or 'feel' that seems to fit together. Again, it is ok (and even good) if you can't put your finger on why what you are doing seems to be making sense. The more you feel like a kingergartner matching shapes and colors the better.
You may end up with a few different moodboards and this is ok.
Step 4: Take your collages to other people for feedback.
Begin by sharing you moodboard without a lot of explanation. Allow the person you are sharing with to discover ideas for themselves, this will help you know if you are communicating your core values clearly. Once they have given you their initial impressions, share your keywords and short phrases—describe what you used and why and see what they say. You do not need to be a color theorist to know if red feels more agressive than blue....feedback from others will help you know if you are on the right track.
Conduct Stakeholder Interviews to Get Feedback
Remember that your moodboard and brand are targeting an audience: customers, donors, constituents or whoever else. We have had many clients share their moodboards with those they are serving as well as board memebers or any other stakeholders. The more feedback they got, the better they were able to know whether or not they were communicating effectively.
Our recommendation is conduct stakeholder interviews to ensure your moodboards speak to them. Check out our stakeholder interview guide to make sure you get the information your need.