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information architecture & ux design

Rootid's Top 25 Nonprofit Websites
By Valerie Neumark on June 20, 2017
We're back with our 2017 favorite examples (in alphabetical order) of what a great non-profit website looks like and what makes it stand out. Our hope is that by emulating these exemplary non-profits, you'll soon be able to provide an even greater...Read more.
Rootid's 6 Site Navigations That Made Us Want to Explore
By Rootid Staff on January 13, 2017
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything...Read more.
Rootid's Top 7 Timelines
By Rootid Staff on December 21, 2016
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on...Read more.
Rootid's Guide to Webpage Hierarchy
By Valerie Neumark on September 1, 2016
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and 'will' to figure out how to use your website...Read more.
By Valerie Neumark on November 17, 2014
Not to toot our own horn, but I think we make wireframes that are pretty good...and unique. We include some basic design elements to help clients get a clearer idea of what the final product is actually going to look like. This is unusual since...Read more.
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